Since 2019, Free Style Group has been expanding its presence across Armenia, Georgia and Central Asia, building a growing portfolio of international fashion and lifestyle brands and strengthening its position across the region.

With a population of over 3.9 million, Georgia is a dynamic market with growing demand for quality retail experiences. As part of our expansion strategy, we have opened stores in key locations, bringing internationally recognized brands closer to Georgian consumers and creating new opportunities for long-term growth.

In 2024, Free Style Group expanded into Central Asia, entering the Uzbek market with Levi’s and Cole Haan. With Uzbekistan and Kazakhstan representing a combined population of more than 37 million, Central Asia offers significant opportunities for the development of international fashion and lifestyle retail. As we look to further expand our presence in the region, we remain focused on building strong partnerships, understanding local markets and connecting global brands with new audiences.

From our established retail operations in Armenia to our growing presence across the region, we leverage local expertise and strong international partnerships to lead in fashion retail. Across Armenia, Georgia, Uzbekistan and Kazakhstan, our markets represent a combined population of more than 65 million, creating substantial opportunities for further expansion and long-term value creation.

Our commitment is to bring iconic global brands to fast-growing markets, deliver exceptional customer experiences and build lasting value for our partners.