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NEW STORE ANNOUNCEMENT JACK&JONES
ARMENIA, YEREVAN, 4 ARAM STREET
NOVEMBER 27
Danish style continues to grow its presence in Yerevan with the opening of the new Jack & Jones store on Aram 4. The brand brings together its signature denim heritage, contemporary menswear, and everyday essentials—offering a fresh and effortless take on modern style.
The opening was celebrated with partners and colleagues, reflecting the strong collaboration and steady expansion of Jack & Jones in Armenia. From jeans that always fit right to laid-back streetwear and versatile daily pieces, Jack & Jones introduces a renewed approach to menswear in the heart of the city. Discover the latest drops and explore a modern wardrobe built on comfort, confidence, and Scandinavian simplicity.
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What's New?
NEW STORE ANNOUNCEMENT BOGGI
ARMENIA, NORTHERN AVENUE 11
OCTOBER 19
Italian elegance continues to expand its presence in Yerevan with the opening of a new Boggi Milano store on Northern Avenue 11.
This launch introduces a refined selection of contemporary menswear, combining Italian craftsmanship with modern design to meet the needs of today’s gentleman. The opening adds a new dimension to the existing premium fashion scene in Armenia, offering a distinctly Italian approach to modern menswear. Partners and industry representatives attended the event, underscoring the strong collaboration and shared vision behind the brand’s development in the region. Boggi Milano’s arrival on Northern Avenue brings a new level of sophistication to the city’s retail landscape, offering customers a timeless and elevated shopping experience.
NEW STORE ANNOUNCEMENT PUMA
ARMENIA, YEREVAN MALL
JUNE 27
Founded in 1948, PUMA is now one of the most renowned and trusted sportstyle brands in the world, offering modern and high-quality apparel and footwear for men, women, and children. In Armenia, PUMA’s presence is already turning into a movement — uniting sports, fashion, and a healthy lifestyle. And we at FreeStyle Group, as the official representative of the globally recognized PUMA brand in Armenia, continue on our path of growth and development, promising that there are still many exciting things ahead. Find us at Yerevan Mall and discover your style with us.
NEW STORE ANNOUNCEMENT LEVI'S
UZBEKISTAN, TASHKENT CITY MALL
MARCH 21
DENIM UPGRADE!
On March 21, Free Style Group proudly opened the Levi's store in Uzbekistan, and it's already turning heads at Indigo Platinum Concept, Tashkent City Mall. Levi's has been part of the culture here for years — worn, loved, and reworked by generations. Now it's officially in town, and better than ever. From iconic 501s to fresh new drops — this is your sign to pull up and find your perfect fit.
NEW STORE ANNOUNCEMENT MATCH
ARMENIA, YEREVAN, METRONOM SC
JAN 15
PUMA x Arthur Aleksanyan
ARMENIA, YEREVAN, NORTHERN AVENUE
NOV 2
SPECIAL COLOBARATION
Free Style Group is leveling up our partnership with Bestseller Group and bringing something super exciting to Armenia's fashion scene. Meet Match Multibrand - our brand-new, modern fashion hub opening in Yerevan!This is not just another store; it's our FIRST-EVER space dedicated entirely to women's fashion.Get ready to shop iconic brands like Vero Moda, ONLY, PIECES, JJXX, YAS, and so many more, under one roof.We're all about empowering women to express themselves through fashion, and Match Multibrand is where it all comes together.
We are thrilled to announce that Freestyle Group his second store of PUMA brand now in the heart of Yerevan, on Northern Avenue, Armenia! PUMA, a global leader in sportswear and fashion, continues to inspire with cutting-edge performance technology and bold, modern designs. From iconic collections to exclusive collaborations, PUMA combines sport and style for both athletes and fashion enthusiasts. This new store in Yerevan's heart marks another milestone for us and Freestyle Group, offering an expanded range of PUMA's latest collections in footwear, apparel, and accessories. Visit us on Northern Avenue and discover the perfect blend of innovation and style. Join us in celebrating this exciting new chapter for PUMA in Armenia, brought to life by Freestyle Group!
EARLIER ANNOUNCEMENTS
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